AI Insights · Timothy · July 2025
Top Free-to-Play Games Performance in Brazil Q2 2025
Explore the performance trends of the top free-to-play games on a unified platform in Brazil during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top free-to-play games in Brazil displayed varied performance trends on a unified platform, according to data from Sensor Tower.
Candy Crush Saga maintained a consistent presence, with weekly revenue reaching around $345K in mid-April before experiencing fluctuations, ending the quarter at approximately $225K. Downloads peaked at 78K mid-April, while active users saw a gradual decline from 2.3M to 1.8M by the end of June.
Free Fire x NARUTO SHIPPUDEN saw a notable increase in revenue, peaking at $351K at the end of June. Downloads remained robust, with figures consistently above 360K towards the end of the quarter. Active users fluctuated but ended on an upward trend, closing at nearly 11.4M.
Coin Master experienced steady revenue, culminating in a peak of $300K in the final week of June. Downloads showed a downward trend, starting at 72K and decreasing to 39K. Active user numbers also declined slightly, from 2.2M to just under 2M.
Last War:Survival demonstrated significant growth in downloads, reaching a high of 595K in late April. Revenue showed a positive trend, peaking at $268K in early June. Active users increased sharply, with a high of over 1M in May, before tapering off to 379K by the end of the quarter.
Finally, Roblox continued its strong engagement, with active users climbing to 30M by the end of June. Revenue remained stable, ending at $258K. Downloads peaked at 600K in early June, showcasing its ongoing popularity.
For more detailed insights and data on these games, visit Sensor Tower.
